Communication is broadly defined as interaction of thoughts, exchange of ideas and building proper motivation between two binary polar that is sender and receiver, speaker and listener and establishes proper understanding between them. Etymologically speaking, the word communication derives its original meaning from the Greek word 'communis' which means to express or build up a group negotiation. In this regard communication is perceived as an umbrella term that consists of complicated networks of human relationship. The fundamental objective of communication is to build up negotiation, integrity and harmony amidst the heterogeneous mass of people.
Communication is broadly classified into two categories, phatic communion and business communication. Phatic communion is a branch of communication that comprises of conventional expressions perceived in the form of social etiquettes. Literally the expression of phatic communion hardly comprises any serious purpose instead these terms are used to build up intimacy and sound relationship between speaker and listener. The commonly used expressions are how do you do, Good morning, excuse me, Fine thanks, nice to meet you etc.
Mass Mutual
Business communication refers to the process of communication through which behaviour is modified, change is effected, productivity of relationship is enhanced and goal is achieved. Business communication is typically directed to specific purpose and contains the complicated network of human relations. Unlike phatic communion, it has an objective approach which aims to establish broader publicity, mutual understanding and bridge the relation in and outside the society.
Business is a static concept that exists in pyramidal structure with the interrelationship between people carrying different hierarchic status. Hierarchic placement of personnel is backed up by varying work responsibilities. In this case communication is essentially a dynamic input to build up relation between employees and the clients in the parallel order. Therefore communication is a vibrant force that creates mobility within the organization.
Introduction to Communication
No comments:
Post a Comment